It may shatter a stereotype, but Im in sales and I dont play golf. However, since it is no mystery that getting people out of their business surroundings can give you a very important glance at another side of their personality, I still want to entertain my customers. Removing someone from such distractions as ringing phones, impossible deadlines and the day-in, day-out stress of todays business environment can give a salesperson the opportunity to know a customer better, quicker. In addition, if you are the one responsible for showing a client a good time, they could, quite possibly, always associate you with the sense of relaxation that you provided for them.
For many years, companies vying for increased business opportunities have recognized golfing trips as a way to get closer to their customers, and simply playing at a course in your own town is not enough. Any good salesperson understands the benefit of a captive audience. The trick is finding some place far enough away but still convenient, and not so expensive as to be cost prohibitive. Entire industries have sprung up around the idea of a golf trip. Packages have been designed which include transportation, lodging, meals, as well as golf-associated fees.