Remington and Ruger were the most-popular rifle brands in 2012, while Remington held the top spot in the shotgun category, according to a survey of hunters and shooters.

Southwick Associates compiled a list of the most popular equipment brands from the 35,081 internet-based surveys completed by hunters and shooters who volunteered to participate last year in HunterSurvey.com and ShooterSurvey.com polls.

Top brands in 2012 included:
 
• Top rifle brand:  Remington, Ruger (each 11.5% of all purchases)
• Top shotgun brand:  Remington (19.7% of all purchases)
• Top muzzleloader brand:  CVA (31.0% of all purchases)
• Top handgun brand:  Sturm, Ruger (17.7% of all purchases)
• Top crossbow brand:  Barnett (21.7% of all purchases)
• Top air rifle brand:  Crosman (29.6% of all purchases)
• Top rifle ammunition brand:  Remington (21.4% of all purchases)
• Top shotgun ammunition brand:  Winchester (32.1% of all purchases)
• Top handgun ammunition brand:  Winchester (17.9% of all purchases)
• Top blackpowder brand: Pyrodex (41.6% of all purchases)
• Top balls, bullets, or shot brand:  Hornady (33.0% of all purchases)
• Top bow brand:  Hoyt (15.0% of all purchases)
• Top arrow brand:  Carbon Express (30.1% of all purchases)
• Top fletching brand:  Blazer (24.4% of all purchases)
• Top broad head brand:  Rage (21.1% of all purchases)
• Top release/tab brand: Tru-Fire (33.0% of all purchases)
• Top archery target brand:  The Block (11.9% of all purchases)
• Top bow case brand:  Plano (35.5% of all purchases)
• Top archery sight brand:  TruGlo (27.8% of all purchases)
• Top decoy brand:  Mojo (10.8% of all purchases)
• Top game call brand: Primos (26.2% of all purchases)
• Top reloading press brand:  Lee Precision (37.9% of all purchases)
• Top reloading die brand:  Lee Precision (38.3% of all purchases)
• Top reloading bullet brand:  Hornady (34.0% of all purchases)
• Top reloading primer brand:  CCI (40.3% of all purchases)
• Top reloading powder brand:  Hodgdon (40.7% of all purchases)
• Top shot brand:  Lawrence (30.2% of all purchases)
• Top binocular brand:  Bushnell (28.7% of all purchases)
• Top scope brand for firearms: Bushnell (14.5% of all purchases)
• Top spotting scope brand: Barska (10.5% of all purchases)
• Top range finder brand:  Bushnell (36.3% of all purchases)
• Top optic sight brand:  EOTech (8.7% of all purchases)
• Top knife brand:  Buck (13.4% of all purchases)
• Top cover scent brand:  Wildlife Research Center (19.9% of al lpurchases)
• Top lure scent brand: Tinks (31.4% of all purchases)
• Top odor eliminator brand:  Scent-A-Way (35.8% of all purchases)
• Top shooting target brand:  Shoot-N-C (31.0% of all purchases)
• Top tree stand brand:  Guide Gear (12.1% of all purchases)
• Top blind brand:  Ameristep (33.9% of all purchases)
• Top clay brand: White Flyer (51.3% of all purchases)
• Top trail camera brand:  Moultrie (25.4% of all purchases)
• Top holster brand:  Blackhawk (15.0% of all purchases)
• Top gun sleeves brand:  Allen (12.1% of all purchases)
• Top gun safe brand:  Stack-on (25.7% of all purchases)
• Top magazine brand:  ProMag (11.9% of all purchases)

The marketing data is a summary of a 233-page report that details consumer behavior - including what products and brands are purchased, where they are made purchases, how much customers spend, and demographics of hunters and shooters broken out by each product category.