There’s a new Cool Breeze blowing in, and it will definitely keep you comfortable all summer long.

The second generation of the Sportsman’s high performance Cool Breeze shirts have arrived, and they’re made from a revolutionary fabric with moisture-activated cooling technology  for unmatched comfort throughout the dog days of summer.

“This is the ultimate Cool Breeze shirt,” said Louisiana Publishing's Tony Taylor. “I’ve been wearing one for three months, and it really is a phenomenal shirt. I love it.

“I think it’s the best fishing shirt I’ve ever put on in my life.”

The brand new second generation shirts feature a flattened yarn charged with nano-mineral particles that draw heat away from the skin and create a cooling sensation triggered by sweat. And the yarn is designed with aqua channels to transport moisture to the outer layer of the fabric, which lowers your skin temperature.

“We’ve been searching the world over — literally — to find this fabric, and we finally settled on this one and I’ve been testing it for a while,” he said. “It’s the coolest, most comfortable shirt I’ve ever put on.”

And a vented back and sides will keep you cool on the water, or wherever this summer’s travel might take you.

“I don’t like a normal polyester shirt — I don’t think they breathe enough — but this one has special cooling technology where you need it most, in the back and on the sides,” Taylor said. 

The fabric is also treated for odor control, and features a UPF rating of 50+. It’s available in five colors in long sleeve, and two colors in short sleeve. 

The long-sleeve shirt costs $39.99, while the short-sleeve version sells for $34.99. 

Click here to go to the Sportsman Store to order your second generation Cool Breeze shirts today, and start looking forward to a long, comfortable summer.