• Lure Review

    Matrix Minnow results can put a smile on the face of anglers young and old.

    The Matrix Minnow

    The little lure that mimics natural bait
    January 26, 2017 at 9:00am
    The Arashi Spinbait is a finesse lure that drives suspended bass to eat.

    Storm’s Arashi Spinbait

    A treat no suspended bass can pass up
    December 19, 2016 at 1:10pm
    The concave nose, paddle feet and tough double hook of the Poppn’ Toad make a deadly combination.

    Stanley’s Poppn’ Toad

    This soft plastic frog will plop naturally across water or grass
    November 24, 2016 at 9:00am
    The wider profile and heart-shaped tail give this bait a distinctive wobble and kick.

    Heart Tail Swimbaits

    September 22, 2016 at 9:00am
    Rapala’s Shadow Rap Shad

    Rapala’s Shadow Rap Shad

    August 29, 2016 at 9:00am
    LiveTarget Sunfish

    LiveTarget Sunfish

    This soft plastic looks and acts like a real bream
    June 27, 2016 at 9:00am
    The Matrix Mini allows anglers to scratch the angling itch when trout are lethargic.

    The Matrix Mini

    Crappie anglers will be drooling over this bait
    May 26, 2016 at 9:00am
    Paul Elias caught the biggest redfish of his life out of Venice using the new Monster Reel’N’Shad.

    Monster Reel'N'Shad a huge fish-catcher

    New lure from Mann's Bait Co. promises to deliver with bass, reds and more
    April 25, 2016 at 9:00am
    When Bassmaster Elite pro Brandon Palaniuk fishes the Classic at Grand Lake in Oklahoma this month he’ll have a box of Wiggle Warts with him.

    Storm Wiggle Warts

    New colors offer more options
    March 24, 2016 at 9:00am

    The Egret Wedgetail Eel

    This soft plastic catches trout like a champ
    February 25, 2016 at 9:00am
    The BUZZ Bug, a versatile soft plastic made by Mister Twister, hits the market this month.

    Mister Twister BUZZ Bug

    New lure has fish-catching action
    January 28, 2016 at 9:00am
    The DeepJerk Minnow

    The DeepJerk Minnow

    A high-quality jerkbait with an impressive paint job
    December 29, 2015 at 9:00am
    The YUM Bad Mamma soft plastic creature bait.

    YUM Bad Mamma

    November 26, 2015 at 9:00am

    Stanley’s Ribbit Runt

    Good things come in small packages
    October 27, 2015 at 9:00am