• Lure Review

    The Storm 360GT Searchbait isn’t just a bass lure. It also will catch trout and redfish.

    The 360GT Searchbait

    Target numerous species with this new swimbait
    April 27, 2017 at 9:00am
    The Crappie Ammo BBs are loaded with the scent.

    Crappie Ammo

    Give these colored and scented ‘BBs’ a shot
    March 27, 2017 at 10:45am
    LiveTarget’s Swimbait Series threadfin shad

    LiveTarget’s Swimbait Series

    Soft-plastics fool even the baitfish they imitate
    February 22, 2017 at 11:30am
    Matrix Minnow results can put a smile on the face of anglers young and old.

    The Matrix Minnow

    The little lure that mimics natural bait
    January 26, 2017 at 9:00am
    The Arashi Spinbait is a finesse lure that drives suspended bass to eat.

    Storm’s Arashi Spinbait

    A treat no suspended bass can pass up
    December 19, 2016 at 1:10pm
    The concave nose, paddle feet and tough double hook of the Poppn’ Toad make a deadly combination.

    Stanley’s Poppn’ Toad

    This soft plastic frog will plop naturally across water or grass
    November 24, 2016 at 9:00am
    The wider profile and heart-shaped tail give this bait a distinctive wobble and kick.

    Heart Tail Swimbaits

    September 22, 2016 at 9:00am
    Rapala’s Shadow Rap Shad

    Rapala’s Shadow Rap Shad

    August 29, 2016 at 9:00am
    LiveTarget Sunfish

    LiveTarget Sunfish

    This soft plastic looks and acts like a real bream
    June 27, 2016 at 9:00am
    The Matrix Mini allows anglers to scratch the angling itch when trout are lethargic.

    The Matrix Mini

    Crappie anglers will be drooling over this bait
    May 26, 2016 at 9:00am
    Paul Elias caught the biggest redfish of his life out of Venice using the new Monster Reel’N’Shad.

    Monster Reel'N'Shad a huge fish-catcher

    New lure from Mann's Bait Co. promises to deliver with bass, reds and more
    April 25, 2016 at 9:00am
    When Bassmaster Elite pro Brandon Palaniuk fishes the Classic at Grand Lake in Oklahoma this month he’ll have a box of Wiggle Warts with him.

    Storm Wiggle Warts

    New colors offer more options
    March 24, 2016 at 9:00am

    The Egret Wedgetail Eel

    This soft plastic catches trout like a champ
    February 25, 2016 at 9:00am
    The BUZZ Bug, a versatile soft plastic made by Mister Twister, hits the market this month.

    Mister Twister BUZZ Bug

    New lure has fish-catching action
    January 28, 2016 at 9:00am