• Lure Review

    Californian ‘Bub’ Tosh caught this nice bass on a Sanshouo soft plastic last year during a bass tournament in Japan. He finished seventh in the BATNET Classic.

    The Sanshouo

    There’s no wrong way to fish this salamander lookalike
    June 23, 2017 at 9:00am
    The Cajun Lures Cooyon Croaker is made to have maximum disturbance during the retrieve.

    The Cooyon Croaker

    This plastic frog from Cajun Lures has legs that kick and curl
    May 30, 2017 at 9:00am
    The Storm 360GT Searchbait isn’t just a bass lure. It also will catch trout and redfish.

    The 360GT Searchbait

    Target numerous species with this new swimbait
    April 27, 2017 at 9:00am
    The Crappie Ammo BBs are loaded with the scent.

    Crappie Ammo

    Give these colored and scented ‘BBs’ a shot
    March 27, 2017 at 10:45am
    LiveTarget’s Swimbait Series threadfin shad

    LiveTarget’s Swimbait Series

    Soft-plastics fool even the baitfish they imitate
    February 22, 2017 at 11:30am
    Matrix Minnow results can put a smile on the face of anglers young and old.

    The Matrix Minnow

    The little lure that mimics natural bait
    January 26, 2017 at 9:00am
    The Arashi Spinbait is a finesse lure that drives suspended bass to eat.

    Storm’s Arashi Spinbait

    A treat no suspended bass can pass up
    December 19, 2016 at 1:10pm
    The concave nose, paddle feet and tough double hook of the Poppn’ Toad make a deadly combination.

    Stanley’s Poppn’ Toad

    This soft plastic frog will plop naturally across water or grass
    November 24, 2016 at 9:00am
    The wider profile and heart-shaped tail give this bait a distinctive wobble and kick.

    Heart Tail Swimbaits

    September 22, 2016 at 9:00am
    Rapala’s Shadow Rap Shad

    Rapala’s Shadow Rap Shad

    August 29, 2016 at 9:00am
    LiveTarget Sunfish

    LiveTarget Sunfish

    This soft plastic looks and acts like a real bream
    June 27, 2016 at 9:00am
    The Matrix Mini allows anglers to scratch the angling itch when trout are lethargic.

    The Matrix Mini

    Crappie anglers will be drooling over this bait
    May 26, 2016 at 9:00am
    Paul Elias caught the biggest redfish of his life out of Venice using the new Monster Reel’N’Shad.

    Monster Reel'N'Shad a huge fish-catcher

    New lure from Mann's Bait Co. promises to deliver with bass, reds and more
    April 25, 2016 at 9:00am
    When Bassmaster Elite pro Brandon Palaniuk fishes the Classic at Grand Lake in Oklahoma this month he’ll have a box of Wiggle Warts with him.

    Storm Wiggle Warts

    New colors offer more options
    March 24, 2016 at 9:00am