• Lure Review

    According to creator Clyde Folse, the scent will remain on the little soft plastic strips for two or three years.

    The Crappie Psychic

    This soft plastic lure combines three irresistable scents
    October 30, 2014 at 9:00am
    Ott DeFoe used a Terminator Weedless Football Jig to win a Bassmaster Open earlier this year.

    The Terminator Weedless Football Jig

    Lure’s unique shape sets it apart from the others
    September 30, 2014 at 9:00am
    Gonzales pro Greg Hackney placed sixth at the Bassmaster Elite Series stop at Lake Chickamauga using a Rage Blade.

    The Rage Blade

    Taking the bladed swim jig design to another level
    August 29, 2014 at 9:00am
    This chunky bass was caught recently on Mister Twister’s new Magnum Sin-Sation.

    Mister Twister’s Magnum Sin-Sation

    Reboot of old classic is bigger and better
    June 30, 2014 at 9:00am
    The Elite 8 has all the fish-catching qualities of the Rogue, but it’s designed to get deep quick.

    Smithwick Elite 8 Suspending Rogue

    Deep diving jerkbait has new lip and new look
    May 30, 2014 at 9:00am
    The lips on the Scatter line of Rapala crankbaits give the lures action that drives bass to bite.

    Two new standout crankbaits

    The Rapala Scatter Rap Shallow and Rapala Scatter Rap Deep
    April 29, 2014 at 9:00am
    The Yamamoto Chikara is designed to run true right out of the box, and the attention to details — right down to the eyes — is stunning.

    Chikara crankbaits

    Give bass the ‘evil eye’ with this lure
    March 28, 2014 at 9:00am
    Bassmaster pro Dennis Tietje said a soft-plastic crawfish is a universal bass catcher.

    You can’t beat crawfish

    Rage Craw drives bass crazy
    February 28, 2014 at 9:00am
    The Lunkerhunt Lunker Frog and Pocket Frog are designed to look and act like real frogs.

    Lunker Frog

    Award-winning soft lure in a league of its own
    January 30, 2014 at 9:00am
    The Vortex Shad comes in dual colors and a big V-shaped tail that wobbles, driving fish crazy.

    The Vortex Shad

    Incredible tail action can’t be beat
    December 31, 2013 at 9:00am
    One of the coolest features about the Fat Boy is that it can be walked under the surface — and that drives big trout crazy.

    The Fat Boy

    Paul Brown’s Original Series soft plastic still delivers big fish dinners
    November 28, 2013 at 9:00am
    The Boo Series provides the same advantages of an Umbrella Rig while staying legal for use in tournaments.

    Booyah Boo Series

    Tweaked umbrella rig has it all
    October 23, 2013 at 9:00am
    The Flip’n OUT will tempt big bass, as some tournament anglers testing prototypes learned.

    Mister Twister Flip’n OUT

    September 30, 2013 at 9:00am
    Bass Kandi’s Croaker is the latest in the fake frog offerings.

    Bass Kandi Croaker

    The web-footed plastic frog with a toned-down sound
    August 30, 2013 at 9:00am
    The Arbogast Buzz Plug has fish-catching abilities despite it’s strange — OK, plain ugly — look.

    Arbogast Buzz Plug

    Don’t judge this lure by its looks
    July 30, 2013 at 9:00am