• Lure Review

    Jimmy Mason holds up a 6-pound bass caught on a Bomber Jointed Wake Minnow at Wilson Lake.

    Bomber’s Jointed Wake Minnow

    Russell Garner remembers the days in South Texas and elsewhere along the Gulf Coast when anglers modified jointed Redfins to make a “wake” bait that redfish found hard to resist.

    March 21 at 9:00am
    A built-in 1/4-ounce leadhead and painted on glow eyes are just two features of Egret’s new Vudu Vixen.

    The Vudu Vixen

    Speckled trout and other saltwater species feed on shrimp and baitfish, shad, mullet, cocahoes and more.

    February 21 at 9:00am
    Steve Porter, who created the Super Sally, holds a hawg he caught with one recently on Florida’s Lake Okeechobee.

    The Super Sally

    For many anglers, especially in the South, there have been epic trips with lots of unforgettable “Sally Time.”

    January 30 at 9:00am
    In design since 2010, LiveTarget’s BaitBall Spinner Rig is available in three sizes, with two weights for each.

    LiveTarget’s BaitBall Spinner Rig

    LiveTarget has an answer for those who want to fish a compact, manageable “umbrella rig” in gin clear or stained water — in the spring, summer or fall, and at any depth of the water column.

    December 27, 2017 at 9:00am
    Bass anglers Derward Maudlin and Mike Damron won a tournament with 20.36 pounds this year, including a 5.96-pound lunker caught on a Delta Lures buzzbait.

    Delta Lures’ buzzbaits

    “Hey, can I borrow one of those?”

    Accomplished Helena, Ark. bass angler Derward Mauldin has heard that question many times before in his boat when he’s fishing with a Delta Lures buzzbait during tournament action in Arkansas, Mississippi or Louisiana. It’s perhaps the ultimate compliment, or endorsement if you will, for any artificial lure manufacturer who puts a product on the market.

    November 29, 2017 at 9:00am
    Despite its length, you can still connect on the hookset with the Mag 12.

    The Mag 12 Buzz Worm

    That two different professional anglers can fish a new 12-inch worm completely differently — with both catching solid numbers of quality bass — is a testament to the new Mag 12 Buzz Worm from Mister Twister. 

    October 30, 2017 at 9:00am
    This slab crappie also inhaled a Cajun Lures’ Slim Jimmy.

    Slim Jimmys

    Before there was a Cooyon Croaker, Kaplan-based Cajun Lures probably was best known for the little soft plastic that slayed sac-a-lait here, there and everywhere.

    September 27, 2017 at 9:00am
    Almost all game species will fall for the Zombie RIP Stik.

    Zombie RIP Stik

    The RIP in Egret Baits’ new Zombie RIP Stik doesn’t stand for “rest in peace,” although it could.

    August 27, 2017 at 9:00am
    William Flournoy caught this 8 ½-pound bass on one of his Uncle Lonnie Stanley’s new Stanley Standup Football Jigs at Lake Sam Rayburn.

    The Stanley Standup Football Jig

    Lonnie Stanley does more than talk a good bass fishing game; he makes solid baits, too.

    The East Texas native who lives in Huntington, Texas, home of Stanley Jigs, has been making artificial lures for more than 30 years that are good enough for the pros to catch bass on, which “makes it a lot easier for the regular guy to catch fish,” Stanley told bassfishingarchives.com in 2015.

    July 27, 2017 at 9:00am
    Californian ‘Bub’ Tosh caught this nice bass on a Sanshouo soft plastic last year during a bass tournament in Japan. He finished seventh in the BATNET Classic.

    The Sanshouo

    Gary Yamamoto Custom Baits’ (GYCB) latest hot lure, the Sanshouo, almost didn’t make it off the cutting room floor.

    June 23, 2017 at 9:00am
    The Cajun Lures Cooyon Croaker is made to have maximum disturbance during the retrieve.

    The Cooyon Croaker

    Zach Dubois, 24, has a highly successful sac-a-lait grub on the market and recently introduced the Cooyon Croaker, a plastic frog sure to appeal to bass fishermen wherever bass eat frogs.

    Dubois said he fields many comments about his relative youth in the artificial lure manufacturing business. He realizes many people have been established in the market 40 to 80 years.

    May 30, 2017 at 9:00am
    The Storm 360GT Searchbait isn’t just a bass lure. It also will catch trout and redfish.

    The 360GT Searchbait

    1999 Bassmaster Classic champion Davy Hite hopped in Bassmater Elite Series pro Jacob Wheeler’s boat on the final day before a tow vehicle took it from Cherokee Lake to the weigh-in Feb. 12.

    Hite’s “First Look with Davy Hite: Jacob Wheeler” is all about what the top contenders were throwing in the Elite.

    April 27, 2017 at 9:00am
    The Crappie Ammo BBs are loaded with the scent.

    Crappie Ammo

    After one bait was put on the market in late January, people who go after crappie won’t be fishing for the tasty panfish so much as hunting for them with Crappie Ammo.

    March 27, 2017 at 10:45am
    LiveTarget’s Swimbait Series threadfin shad

    LiveTarget’s Swimbait Series

    LiveTarget, with its industry-leading designs and award-winning artificial lures, has added to its growing family with soft-plastic swimbaits that — even in their earliest stages of design — fool the forage fish they resemble so closely.

    February 22, 2017 at 11:30am
    Matrix Minnow results can put a smile on the face of anglers young and old.

    The Matrix Minnow

    One good hard bait deserves another, and that is what Chas Champagne of Slidell has done with the introduction this month of the Matrix Minnow.

    January 26, 2017 at 9:00am
    The Arashi Spinbait is a finesse lure that drives suspended bass to eat.

    Storm’s Arashi Spinbait

    What looks like a topwater prop bait but isn’t because it does its work underwater to entice suspending bass?

    The answer is Storm’s Arashi Spinbait, which made its grand appearance at this year’s ICAST show.

    December 19, 2016 at 1:10pm