Lunker Frog

There is a soft-plastic frog so lifelike in detail that the legs possess a kicking motion no self-respecting bass can resist, a soft-plastic frog that captures the confidence of bass anglers everywhere and also reigns supreme as the ICAST Best Soft Lure of 2013. […]


A real matchstriker, finally

One of the greatest shots I ever made was with a bolt-action .22 Magnum. 

This was one of those shots that stays with you forever — a great shot made in front of a witness. A shot to treasure and keep to make up for the ghastly ones — the ones that seared themselves into a blackened scar in your consciousness. […]


Humminbird touchscreens

Two years in development, Humminbird’s new ONIX and ION models offer anglers something different in marine electronics. The two models are the most-powerful Humminbird has ever offered, and were introduced at Florida’s Fort Lauderdale International Boat Show in October. […]