• Lure Review

    The DeepJerk Minnow

    The DeepJerk Minnow

    A high-quality jerkbait with an impressive paint job
    December 29, 2015 at 9:00am
    The YUM Bad Mamma soft plastic creature bait.

    YUM Bad Mamma

    November 26, 2015 at 9:00am

    Stanley’s Ribbit Runt

    Good things come in small packages
    October 27, 2015 at 9:00am

    BKB Swim Jigs

    This tough jig will go through anything
    September 28, 2015 at 9:00am
    Live Target Rigged Shrimp

    Live Target Rigged Shrimp

    Fish can’t tell the difference from the real thing
    August 27, 2015 at 9:00am
    Trout Trailers should be in 100 stores this summer.

    Trout trailers

    Crappie Psychic hits mark again with new bait
    July 29, 2015 at 8:45am
    Brandon Palaniuk tested the Rapala Shadow Rap jerkbait and said it’s a definite winner.

    Rapala Shadow Rap

    New bait won’t stay on shelves
    May 28, 2015 at 9:00am
    Legendary bass and inshore angler Bernie Schultz helped design the Hildebrandt Drum Roller.

    Hildebrandt Drum Roller

    Redfish love this tin spinnerbait
    April 29, 2015 at 9:00am
    Tom Mann Jr. of Florida holds a 9-pound bass he caught in mid-December on a YamaFrog by Gary Yamamoto Custom Baits.

    Gary Yamamoto Custom Baits’ YamaFrog

    March 31, 2015 at 9:00am
    The Bomber Saltwater Grade Mullet is a reintroduction of an old bait that will flat out catch fish.

    Bomber Saltwater Grade Mullet

    February 26, 2015 at 9:00am
    Bassmaster Elite Series pro and reigning Bassmaster Classic champ Randy Howell can’t wait to put the Kut Tail Worm to the test this year.

    The 7¾-inch Kut Tail Worm

    A perfect match to shaky head jig
    January 29, 2015 at 9:00am
    Winston Michel of Pierre Part caught this bass on a Mister Twister Poc’it Hawg Raiser while fishing out of Doiron’s Landing in the Atchafalaya Basin.

    Mister Twister Poc’it Hawg Raiser

    Versatile soft plastic gets quality bites
    December 30, 2014 at 9:00am
    The new Arashi Wake Crank provides an alluring wobble right at the surface of the water, driving bass into biting.

    Arashi Wake Crank a bass magnet

    New Storm lure designed by Bassmaster Elite Series pro Brandon Palaniuk
    November 30, 2014 at 9:00am
    According to creator Clyde Folse, the scent will remain on the little soft plastic strips for two or three years.

    The Crappie Psychic

    This soft plastic lure combines three irresistable scents
    October 30, 2014 at 9:00am
    Ott DeFoe used a Terminator Weedless Football Jig to win a Bassmaster Open earlier this year.

    The Terminator Weedless Football Jig

    Lure’s unique shape sets it apart from the others
    September 30, 2014 at 9:00am